Best Biotin Shampoos 2023: Top 5 Reviews

Are you on the prowl for a product that will restore life and vitality to your hair? Look no further. Biotin shampoo could be the miracle you’ve been searching for – and we’re here to guide you on this journey.

The health and strength of your hair are dictated by several factors, including your diet, environmental conditions, and, most importantly, the products you use. Biotin shampoos have recently created a buzz in the beauty industry. Biotin, also known as vitamin B7, is a key ingredient that aids in producing keratin, the protein that makes up your hair. It can nourish your hair follicles from the inside out, promoting healthier and faster growth while combating hair loss.

This year, a slew of biotin shampoos have hit the market, promising to transform your hair into the bouncy, shiny mane you’ve always dreamt of. But how do you see through the clouds to find the product that delivers on its promise?

Well, that’s where we come in. We’ve researched, combed numerous products, and compiled a list of the top 6 biotin shampoos in 2023. Whether you’re dealing with hair loss, looking to boost hair growth or want to give your locks a healthy boost, there’s a shampoo on this list. Dive into our comprehensive guide and discover your hair’s new best friend.

What is biotin?

Biotin, or Vitamin B7 or Vitamin H, is a water-soluble vitamin part of the vitamin B complex group. These vitamins are crucial in supporting the health of the metabolism, nervous, and cardiovascular systems. In particular, Biotin is recognized for its benefits to skin, nails, and especially hair.

Here’s why Biotin is so good for hair:

Promotes Hair Growth: Biotin is vital in producing keratin, the primary protein that makes up hair. Biotin helps promote healthier and more robust hair growth by improving the body’s keratin infrastructure.

Prevents Hair Loss: Deficiency in Biotin has been linked to hair loss, which indicates that Biotin is essential for maintaining hair health. While more research is wanted, many people have reported decreased hair loss after using Biotin-enriched hair products or taking supplements.

Strengthens Hair: Biotin can help strengthen hair follicles and strands. Stronger hair is less prone to breakage and splitting, resulting in longer and healthier hair.

Improves Scalp Health: A healthy scalp is the bedrock of healthy hair, and Biotin, with its role in fat metabolism, can help maintain a healthy scalp by facilitating the production of fatty acids. This, in turn, can prevent dryness and flakiness, contributing to overall hair health.

Adds Shine: Biotin has been reported to enhance the texture and shine of hair, giving it a healthier appearance.

Does biotin shampoo work?

Biotin shampoo, while famous for its potential to enhance hair health, may yield different results for everyone. The benefit of using biotin shampoo largely depends on your hair’s current condition, your expectations, and the cost you’re willing to bear.

While it may offer nourishment, strengthen hair, and reduce hair breakage, it’s important to note that evidence supporting these claims is limited, especially for topical biotin.

Additionally, the body’s natural barrier makes it uncertain how much biotin can penetrate hair follicles when used in shampoo. If you are experiencing severe hair loss, seeing a healthcare professional or a dermatologist is best. Remember, achieving healthy hair involves multiple factors, including a balanced diet, stress management, proper hair care routines, and overall health.

Our top picks


Promotes stronger, healthier hair while optimizing length and reducing breakage.

Our top pick for biotin shampoo is REDKEN’s Extreme Length Shampoo, applauded by Penzi and racking up numerous stellar 5-star reviews on Amazon.

Penzi commends, “Redken’s Extreme Length Shampoo fortified with biotin stands as a reliable choice that aids in warding off breakage.” According to Redken, when used in conjunction with the Extreme Length System, including conditioner and leave-in treatment, users can anticipate 81% less hair breakage.

Amazon customers validate the shampoo’s superior formulation, highlighting that a small amount goes far due to its easy lathering and pleasant light blueberry scent.

Furthermore, the shampoo incorporates salicylic acid, a beta hydroxy acid (BHA) known for its gentle exfoliating properties. It helps rid the scalp of product buildup and flakes while soothing itching and irritation. One Amazon customer remarks, “Honestly, I wish I had discovered this earlier. It thoroughly cleanses without leaving my scalp feeling irritated or greasy and gets my hair clean.


Enhances hair density and volume while providing nourishment for healthier, fuller locks

OGX Thick & Full Biotin Shampoo is the perfect budget-friendly biotin shampoo for those seeking to boost the volume of their lifeless hair. Initially, it garners recognition from Penzi, who labels it as a trustworthy, economical choice enriched with biotin, collagen, and hydrolyzed wheat proteins.

Still need convincing? According to one Amazon reviewer, this biotin shampoo is an absolute must-have for individuals with fine hair and a modest amount of it. Their 5-star review reads, “I simply wash my hair and skip the blow-dry, and my hair seems to possess more vitality, enabling me to extend the intervals between washes without my hair becoming limp.”


Specially formulated to invigorate fine hair, adding volume, shine and a healthy bounce.

OUAI Fine Shampoo is a worthwhile investment for a multitude of reasons.

Firstly, it’s specifically designed for fine hair types, aiming to give the hair volume and body without weighing it down. The formulation is lightweight and designed to cleanse the hair thoroughly, remove product build-up, and leave hair feeling fresh, light, and manageable.

Secondly, OUAI Fine Shampoo is enriched with hair-friendly ingredients such as keratin (a protein that can help strengthen hair) and chia seed oil (known for its hydrating properties). This nourishing combination can help make hair healthier, shinier, and more resilient.


A nature-inspired solution that deeply cleanses, rejuvenates, and adds a radiant bloom to your hair, promoting overall health.

If you’re seeking a biotin shampoo infused with natural ingredients, Briogeo’s offering might be just what you need. This clean beauty brand’s shampoo, consisting of a 94% natural ingredient blend, including vitamin B-5, maltodextrin, ginseng, and ginger, assures healthier and fuller hair over time.

This shampoo is designed to invigorate fine and thin hair, from natural curls to smooth, straight tresses. It refrains from using harsh sulfates that can deplete your hair’s natural oils. So gentle is Briogeo’s Blossom & Bloom formula that it is suitable for hair that has undergone colour treatment or chemical procedures like relaxers or keratin treatments.


A potent formulation designed to fortify and restore hair health while protecting the colour vibrancy and preventing damage.

Sulfates and silicones are often flagged as detrimental to colour-treated hair. However, these harmful elements are not a concern with this biotin shampoo.

Celebrity hairstylist Jamie Wiley singles out this shampoo as her top pick, applauding its formulation packed with vital nutrients and antioxidants that bolster hair strength. Importantly, the shampoo features a unique anti-fade complex that aids in maintaining the vibrancy of your colour-treated hair. Additionally, it’s enriched with Keravis, a plant-derived protein, and astaxanthin, packed with antioxidants, both aimed at rejuvenating your hair strands.


The 2023 market offers a diverse range of biotin shampoos, each tailored to different hair needs and goals. Whether you are seeking a high-end product, an affordable alternative, a clean-beauty formula, or something gentle for colour-treated hair, there is a product for you. Remember, while biotin shampoos can provide additional nourishment and potential benefits for your hair, individual results may vary.

Consider your hair type, personal needs, and budget when choosing the right biotin shampoo. Consult a haircare professional or a dermatologist if you’re experiencing severe hair loss or other health issues. Remember that achieving and maintaining healthy hair is a holistic process involving a balanced diet, appropriate stress management, and an effective hair care routine.

Free Briogeo Blossom & Bloom Shampoo & Conditioner Sample